How Google Works – May 3, 2016 PDF Free Download

How Google Works Paperback – May 3, 2016
Author: Visit ‘s Eric Schmidt Page ID: 1455582328

Review

A blink view of what it is to work at one of the world’s most successful companies. For that voyeuristic reason alone, it is worth reading Independent Schmidt and Rosenberg put much of their emphasis on people – how to hire, train, motivate, organise, reward the talent needed to run a company like Google Financial Times Plenty of tips on managing ‘smart creatives’ City AM An informative and creatively multilayered Google guidebook Kirkus This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer … food for thought City AM

–This text refers to the Hardcover edition.

About the Author

Eric Schmidtserved as Google’s CEO from 2001 to 2011 and transformed it into a global technology leader. He is now Google’s executive chairman. Jonathan Rosenbergjoined Google in 2002 and managed the design and development of the company’s consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Paperback: 320 pagesPublisher: Grand Central Publishing (May 3, 2016)Language: EnglishISBN-10: 1455582328ISBN-13: 978-1455582327Shipping Weight: 1.1 pounds (View shipping rates and policies) Best Sellers Rank: #271,899 in Books (See Top 100 in Books) #3227 in Books > business & Money > Management & Leadership > Leadership
Eric and Jonathan cover a vast territory in their engaging discussion of Google’s leadership in our software driven era. While their Google specific comments are singularly informed and compelling, I suspect their most valuable lessons are those applicable to virtually any venture. Many of these are recurring thematics within discussions of modern leadership, but rarely have so many useful concepts been so well and accessibly summarized as in "How." Despite 30 plus years in the business I furiously jotted margin notes throughout the book, reminding myself for instance, of the primacy of purpose, as illustrated by the story of a company, beginning with why it is important that it exists; the defining competitive separation afforded by traction and momentum or, get big fast; speed kills; iteration informs. This is a great read; informative, smart and wise, as reflected by their admiration of John Wooden and his aphorism "it’s what you learn after you know it all that counts." For those interested I’ll summarize below my ‘Top 10’ of the books many quality, illustrative elements. There are abundant actionable insights in this book and of course, the occasional tendril of presumption. Overall, my sentiment about the book is summarized by my ordering copies for my sons, nieces and nephews, regardless of the sectors they work within, or majors they are pursuing.

My ‘Top 10’ of appreciated observations:

1. Crowded work spaces fuel contagious energy and spontaneity; the physical presence of team members matters.
2. Keep management lean, with numerous direct reports per manager to assure leadership is crisp and micro-management rare.
3.
Google is an admirable company and an enviable place to work. In ‘How Google Works,’ Schmidt and Rosenberg encourage other companies should follow its style of leadership. That’s a big mistake. While Google is very successful in its fast-growing high-technology search and associated ad business, most companies operate in a far different environment not likely to benefit from the Google approach. Established trucking, grocery store, newspaper, restaurant, auto manufacturers, etc. companies should follow Google’s very expensive creativity and operational freedom model – eg. allowing employees to spend 20% of their time on anything they want? No way.

One could also readily assert that Google’s success in its basic search and ad business covers up major errors in other areas – for example, it has spent billions on developing the software and technology for driverless cars. More for fast Internet in selected areas. Why? What evidence is there that Google will ever recover a dime for its efforts?

However, Google does represent some obviously solid thinking applicable to those thinking of establishing a new business, especially those centered around the Internet. And I’d love to see large healthcare organizations follow some of their key observations. And everyone can benefit from reading their emphasis on the customer being the foundation of a business, and taking note of a Google ‘rule of thumb’ – at least half its employees should be ‘engineers’ (technical experts).

More important, their observation that product excellence is now paramount to business success. Customers have never been better informed or had more choices. It is no longer possible for overwhelming marketing strength to turn poor products into winners.
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